Digital transformation does not mean automating current processes so much as a radical paradigm shift driven by digits. This paradigm shift affects all spheres of life: business, trade, education, public administration, the social sphere, and interpersonal communication. The most striking changes have undoubtedly taken place in trade and retail. The digital revolution presents new challenges and new risks for world trade. Global demographic processes, the unevenness of the digital transformation, and the mismatch between regulatory practices and the physical infrastructure on the one hand, and the level of digital development on the other hand, are driving the global geo-economic centres shift to Asia, the oligopolization of trade between internet traffic owners, the denationalization of trade, and a sharp increase in global competition. In the age of digital transformation, the industrial economy is being replaced with a digital one. If, with the advent of factories, the possibility of creating a standardized product became revolutionary, the main trend today is customization, creation of demand, and ones own niche against a background of abundance. How will world trade look in the future, and what are the key trends in digital transformation? What place should Russia occupy in the ongoing transformation processes in international trade? What needs to be done by the government and development institutions to promote next-generation services and create the requisite conditions for Russian producers to participate in the global digital economy?