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Soft Power and the Global Role of the Media. How does the Media Contribute to Business Development and International Business Collaboration?
5 September 2019

We have all witnessed how the global information space has turned into an immense battlefield characterized by endless confrontation, geopolitical conflicts, commercial competition, technological rivalry, and ideological showdowns. Economic sanctions and trade wars dominate tabloid front pages and news broadcasts around the world, further stoking international tensions. Clearly, the media is an essential part of these complex geopolitical contentions, with politicians upping the ante and exclusively pursuing their own economic interests. But instead of escalating tensions, are journalists able and willing to take on a peacekeeping role and focus on a positive economic agenda aimed at promoting international cooperation, business development and enhancing the business climate on a regional and global scale?

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Conference hall
Building A, level 3, Conference hall 19
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