Europe is considered a socially responsible global leader in the field of sustainable development. In order to protect the environment and mitigate the effects of climate change, European businesses are switching to a low-carbon, more resource-efficient «circular economy,» while investing in the advancement of digital technologies and production processes. A high level of technological innovation and the willingness to partially localize the production of European companies in Russia are two key aspects for European companies desiring to engage in the ambitious project of economic diversification in the Russian Federation. The interests of leading European countries, particularly concerning the energy sector, as well as the complementarity of economic systems, encourage a pragmatic and structured dialogue with Moscow. At a time when the Far East is opening up to promising growth, how can European companies contribute their innovative potential to further the sustainable development of this geographically remote territory of the Old World?