The government of the Russian Federation is considering building a new conference and exhibition centre in Primorsky Territory. Global experience shows that running major international events has a significant effect on the regions economy. Many countries purposefully establish the relevant infrastructure along with the specific conditions to run events on their soil. The Far East is a priority in the development strategy of the Russian Federation. Modern and well-designed infrastructure in the events sector will allow the region to increase its economic potential while making it more competitive and attractive for investors, both from a national and international standpoint. How should we evaluate the feasibility of building a conference and exhibition centre in the Far East? What criteria must be considered with regard to the centre? What practical steps in promotion and sales must be taken to advance this new platform? From conferences to multi-format events: can the conference and exhibition centre become a focal point in the region? How can we evaluate the effectiveness of the new infrastructure for the economy and its potential to foster interregional cooperation?