The interest expressed by European business circles in the Russian Far East has not weakened despite the current sanctions regime. This has been confirmed by the number of completed and planned business missions from France, the Netherlands, Austria, Switzerland, and Denmark to the regions of the Far East. The progress that the Swiss company Molumin AG has achieved in carrying out a project to develop the Shanuch and Kvinum deposits, as well as the decision to build an international luxury goods storage centre similar to Le Freeport Luxembourg, are just two examples of this positive trend. European businesses are interested in projects in the fields of agriculture, medicine, infrastructure, and mining, and in the Arctic. In order to facilitate cooperation with European investors, a decision was made to open an office of the Far East Investment and Export Agency in Europe. Are sanctions an obstacle for European companies who wish to pursue investment projects in the Far East? Which industries are the most promising? Which measures need to be taken to increase the attractiveness of the Russian Far East in the eyes of European entrepreneurs?