The social and economic development of the Russian Far East is one of the factors that will determine Russias success in the international arena. Investment in establishing favourable conditions for business communications and incentives for business activity could prove to be a key element of this development, including by cultivating the regions potential to host events and creating a comfortable sociocultural environment for guests. Today, many new convention and exhibition centres are being built throughout the world, and money is being invested in renovating existing venues both in developing areas, and in well-known locations which enjoy high demand from organizers of international events. Hosting international events boosts the profile of both the host city and the country as a whole, increasing their attractiveness to tourists and investors, facilitating socioeconomic development, providing an additional impulse for the growth of various economic sectors, and helping to improve the regions position in the global arena. Russia has every chance of becoming a leader in the international events market through harnessing the potential of new areas like the Far East of the country. Could a cluster approach be employed to develop regional events potential? How can the Russian Far East effectively apply the similar experience and development model of the Asia-Pacific countries? What criteria should modern convention and exhibition venues meet? Could publicprivate partnership become a tool for the effective development and improvement of regional events infrastructure? What is the best way to choose international events and attract them to the region? What is the role of the social and cultural environment in boosting the attractiveness of the region from the point of view of event organizers and participants?