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The Future of Journalism
24 May 2018
11:00—12:15
KEY CONCLUSIONS
IT development requires more of journalism

Journalism faces new challenges with the development of information technology. For example, when delivering photos to customers we’re talking minutes, and sometimes even seconds — Sergey Mikhaylov, General Director, Russian News Agency TASS .

We are at the beginning of the revolutionary era, and we do not yet really see what we have to go through — Giuseppe Cerbone, Chief Executive Officer, ANSA.

Audience demands more on terms of quality of content

Today, people have access to a wide variety of information sources, so people demand that the news be presented clearly and based on reliable sources of information. <...> People now are interested in what is called fact checking — Ian Phillips, Vice President for International News, Associated Press (AP) .

Our audience is becoming more demanding than ever. People don’t just want a description of some events, they want to know what is happening right here, right now — Aram Ananyan, Director General, Armenpress News Agency .

Confidence in traditional media grows against the background of fake news online

A study was conducted recently. The Japanese Media Research Centre showed that we are trusted in 70% out of a 100, while the new media are trusted with less than 50. <...> 10 years ago, new media would get 60% — Hiroki Sugita, Executive Director, Kyodo News .

ISSUES
The complexity of content automation

The name to this challenge is the ‘automation of content production’. <...>So far, none of the world's media has been able to automate the production of actual news — Sergey Mikhaylov, General Director, Russian News Agency TASS .

Crisis of traditional media in connection with competition from new media

We have a lot of artificial agencies, some fake news and so many different social networks, that it all puts a heavy pressure on our busine — Clive Marshall, Chief Executive Officer, Press Association Group.

News agencies, influenced by the development of new technologies and changes in the media economy, began to lose their monopoly on information, finding themselves in a rather tough competitive environment of new media - both the media and social platforms — Sergey Mikhaylov, General Director, Russian News Agency TASS .

Of course, we were in a difficult situation. People stop reading paper-based news. <...> Newspapers do not know how to make money in the new digital world. New media just replicates the same news that is printed in traditional media for nothing — Hiroki Sugita, Executive Director, Kyodo News .

Regional newspapers are already on the verge of destruction, regional TV channels are headed there — Dmitry Novikov, Acting CEO, Primorye Public Television .

In fact, the media business today is completely taken over by the social networks. The world knows several high-profile stories about the opposition of the largest traditional media: the New York Times, the Guardian and their dispute with Facebook — Sergey Mikhaylov, General Director, Russian News Agency TASS .

The participation of social networks in the production of inaccurate news content

Spreading scandalous news by people who do not adhere to any values ​​can lead to a decrease in the effectiveness of news in general. <...> If the news is not news, but just a chitchat, it helps spread rumours — Seyyed Zia Hashemi, Director General of the Islamic Republic News Agency (IRNA).


Segmentation of the information environment in social networks

Social media platforms where important issues are discussed decide unilaterally how to filter the material for their audiences. <...> The problem is that "archipelagos" of discussion may appear in society. We see polarized opinions appear. What's important to me will be absolutely unimportant to you. And it will seem to me that I am surrounded by the whole society, which thinks like me, but you will think the opposite — Aram Ananyan, Director General, Armenpress News Agency .

Crisis of traditional business model of media work

Traditional business models based on advertising are failing. The price of advertising contact with an audience that is at a high level in traditional television consistently grows cheaper. With the transition of content online it gets even cheaper when the content is transferred to mobile platforms and social networks. At the same time, customer contact in the digital environment is more qualitative, it is easy to analyse and focus on the right audience — Sergey Mikhaylov, General Director, Russian News Agency TASS .

Manipulation with the phrase "fake news" to pressure independent journalists

Today the expression" fake news "is often used simply to attack independent journalists. We see dangerous attacks on this pattern in different countries of the world. At the same time, many countries of the world do not have institutes that would protect journalists — Ian Phillips, Vice President for International News, Associated Press (AP) .

SOLUTIONS
Increasing the management efficiency

We must understand that in every company everything is based on competent management. It is important to properly distribute the duties of employees — Giuseppe Cerbone, Chief Executive Officer, ANSA.

Keeping fidelity to the basic principles of journalism

Our professionalism, our honest rapport with our readers, viewers, listeners, in the end our self-esteem for the cause we serve, is the guarantor of future journalism — Mikhail Gusman, Chairman, Russian National Committee of UNESCO’s International Programme for the Development of Communication; Vice-President, News Agency World Council (NACO) .

Journalism is the same as any business: professionalism, ethics are important, news have to come from reliable sources — Giuseppe Cerbone, Chief Executive Officer, ANSA.

Traditional media should create high-quality content — Hiroki Sugita, Executive Director, Kyodo News .

Readiness for change and technological modernization

And only by changing every minute, every second by modern standards, you can resist, respond and face the challenges that I indicated above — Sergey Mikhaylov, General Director, Russian News Agency TASS .

Introduction of content fees for information platforms

Traditional media should start group negotiations with those who provide platforms. And these platforms need to compensate the traditional media for publishing their news — Hiroki Sugita, Executive Director, Kyodo News .

Automation of content production to improve the quality of journalism

If the machine can ultimately automate processing and production of content that takes up 80% of our traditional media, then journalists will have much more time for exclusive materials: working with sources, searching for unusual topics and twists. And in the end it will lead to an increase, not to a drop in the quality of journalism — Sergey Mikhaylov, General Director, Russian News Agency TASS .

At the Associated Press we use artificial intelligence technologies so that journalists need to do less routine work, and can focus on the most important work — Ian Phillips, Vice President for International News, Associated Press (AP) .

Using social network methods with your audience

Develop and implement technologies for tracking and rapid verification, is the key in today's media environment. <...> It's important to build communication mechanisms with users to use them as a network of civil journalists anywhere in the world — Sergey Mikhaylov, General Director, Russian News Agency TASS .

Involvement of local media into content production

For small newsrooms, this is a unique opportunity to take a specific place in the market. They are well-oriented in the situation in their country — Aram Ananyan, Director General, Armenpress News Agency .

Creation of mechanisms and technologies for revealing fake news

The fact that this can not be done without it is already clear. Now we need to understand who will do this — Evgeny Safronov, CEO, Intermedia Agency.

The material was prepared by the Russian news agency TASS