Today, Africa is one of the most promising and fastest-growing regions of the world, with leading powers actively competing with one another. However, the continent should not be viewed as a single, monolithic market. Its economy varies from place to place in terms of type, scale, and structure. Africa today is a place of great political, cultural, ethnic, and religious diversity. As a result, each country has a unique business culture, requiring an individual approach from any company wishing to enter its market. What is the business and administrative environment like in the countries of the continent? What specific features of competition can be identified? What cultural and civilizational aspects should be taken into account in order to successfully do business in Africa?