A major barrier hindering greater cooperation between the Russian and African business communities is a lack of awareness regarding the current state of markets, along with trade and investment opportunities. There is also an insufficient level of trust towards potential partners. These issues can be solved through establishing an effective system of communication between public business associations in Russia and African nations. These organizations can both serve the interests of entrepreneurs, and also guarantee their reliability and integrity. In what ways could business associations help achieve qualitative growth in the number of business projects being implemented and foster cooperation? What can be done to effectively establish a system to support projects undertaken by Russian companies in Africa, and African companies in Russia? Could business diplomacy make up for the lack of government institutions and other means of aiding collaboration?