Vnesheconombank and the Roscongress Foundation have agreed on joint information support for the promotion of Russian exports as part of the ‘Made in Russia’ National Brand project.
The corresponding cooperation agreement was signed by Vnesheconombank Chairman Sergey Gorkov and Roscongress Foundation CEO Alexander Stuglev at the Russian Investment Forum in Sochi.
The agreement envisages the establishment of partnership relations as part of the development of the ‘Made in Russia’ National Brand concept as well as advertising, marketing, branding and communications support for the export of Russian goods and services.
To this end, the parties agreed above all to build an effective communications system, conduct joint specialized events (meetings, sessions, roundtables, conferences, etc.) and to also provide mutual expert and consulting support in order to promote the interests of Russian exporters.
‘Made in Russia’ is the first communications project for the promotion of exports, business and culture, which includes the international media, the ‘Made in Russia’ logo and sectoral catalogues.
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