The Russian Culture Centre, the Centre for Film Festivals and
International Programmes, and the Innosocium Foundation – the social platform
of the Roscongress Foundation – launched a free public online course called
‘Management Skills in Creative Industries. From Idea to Implementation’ on 27
June. The educational programme is part of the Art Team National Project to
Establish a Professional Community of Young People and Talent Pool in Creative
Industries (organized with the support of the Presidential Grants Fund).
The programme features a ‘fractal’ training system in which each
subsequent webinar strengthens and complements the skills that have been
acquired at previous webinars. The course starts with a description of the
creative economy in Russia and around the world, delves into the specifics of
each sector of creative industries, then moves on to a more detailed study of
the components involved in implementing an author’s project.
The Art Team educational programme consists of 36 core classes
and six elective courses that aim to explain the most difficult points
and includes the following blocks:
- Economics of creative
industries and building a creative project;
- Regional branding and enhancing
the investment appeal of a territory;
- Analysis of the
internal and external environment and project packaging;
- Project planning and plotting
a roadmap;
- Development of a
financial model for the project and searching for ways to commercialize it;
- Assembly of a project
team;
- Project marketing, PR,
and GR;
- Project presentation;
- Work with copyrights
and related rights;
- Gamification in project management.
“Developing the infrastructure of creative industries will help reduce
the outflow of talented individuals and enhance the investment appeal of the
regions. A study we conducted about the barriers to the development of creative
industries, which encompassed roughly 7,000 people from all federal districts,
showed that the main barrier is the lack of relevant skills for implementing
projects. Our goal is to help solve this problem as part of the Art Team
educational programme, which involves leading experts from all areas of
creative industries. Our programme is structured in such a way that it will not
only be relevant for authors of creative projects, but also for the vast
majority of users who want to further develop in the various sectors of
creative industries,” said Marina Abramova, Director of the Russian
Culture Centre.
“Our
goal is to help young talents shape a sustainable future. We need to become a
bridge between the great minds of our times – philosophers, sociologists,
designers, architects, artists, writers, and opinion leaders – and promising
representatives of the new generation. By organizing exhibitions, discussions,
and awards, we are creating opportunities for the development of unconventional
thinking and creativity. Supporting aspiring talents is all the more important
because this is how young people can become intrigued by fresh modern ideas
based on which they will subsequently create their own bright future. I am
certain that the Art Team contest, the Russian Creativity Week festival, and
the other projects that we are implementing together with the Russian Cultural
Centre will become incubators and fertile ground for innovative ideas and the
exchange of experience,” said Elena
Marinina, Deputy CEO of the Roscongress Foundation and Director of the
Innosocium Foundation.
“Today,
demand for skilled professionals in the creative economy is a top priority. In
our modern world, the concept of education is rapidly changing, and it must
change since the world around us is becoming so different. In this regard,
further skills-based training for creative young people in order to expand
their knowledge base helps young professionals feel more confident and
constantly improve themselves. The Art Team project offers its participants
from different regions of Russia broad opportunities to improve their level of proficiency
and obtain additional education. The educational content of the project will
provide its participants with the ability to translate a creative language into
the language of business, the ability to understand modern legislation, and the
ability to transition from the non-profit to the for-profit sector. It will
also help them improve and develop the current situation in their region and
make it economically attractive in the future,” said Tatyana Shumova, President of the Centre for Film Festivals and
International Programmes.
The webinars are
being held on the Art Team’s YouTube channel (https://www.youtube.com/channel/UC4F23QOfT3SrUGJ3rNIYWdQ/featured). Recordings of the webinars will also be available
on the project’s official website (https://art-team.moscow/) after registering in the participant’s personal web office.
Speakers at the upcoming online classes include more than 20 prominent experts
in cultural and creative industries:
- 1 July, 12:00 – ‘Cinema’. Kairzhan Orynbekov, creative producer
of Caramba-TV and a Russian-Kazakh director
- 2 July, 14:00 – ‘Publishing and
Journalism’. Nikolai Fokht,
journalist, special correspondent for Russian
Pioneer magazine, and author of The
Hangover Book
- 2 July, 16:00 – ‘Education in
Creative Industries’. Kira Taymanova,
founder of the Benoit House Educational Centre, programme director of the
Business Platform of the International Cultural Forum, and former programme
director of Okhta Lab
- 5 July, 12:00 – ‘Fashion’. Andrei Abolenkin, fashion analyst,
fashion shooting producer, and a leading Russian expert on fashion
- 6 July, 12:00 – ‘Music and Sound
Design’. Alexei Syumak, composer,
teacher at the Moscow State Conservatory, and supervisor of the music division
at Praktika Theatre
- 7 July, 12:00 –
‘Design’. Timur Salikhov, branding expert, graphic designer, and
creative director of Hyperbrands branding agency
- 8 July, 12:00 – ‘Computer
Graphics’. Arman Yakhin, CEO of the Main Road Post visual effects studio
whose team worked on the films Attraction,
Goalkeeper of the Galaxy, Stalingrad, and Wanted, and took part in organizing the opening ceremony of the
2014 Winter Olympics in Sochi
- 9 July, 14:00 –
‘Architecture and Urban Studies’. Ilya Zalivukhin, director of the Yauzaproekt
town planning company, member of the Council for Territorial Planning and Urban
Development of the Russian Union of Architects, member of the Public Chamber of
the Moscow Region, and supervisor of the ‘Anatomy of a City. Moscow Agglomeration’
interdisciplinary study
The educational programme also features the following experts:
- Misha Most,
graffiti artist
- Victor Michaelson, managing
partner at the Communicator Group
- Timur Salikhov,
branding expert, graphic designer, and creative director of Hyperbrands
branding agency
- Andrei Abolenkin, fashion analyst,
fashion shooting producer, and a leading Russian expert on fashion
- Vasily Filatov, sound
engineer, sound designer, media producer, founder and art director of the
SoundDesigner.PRO studio, and co-founder of the Sound Design Institute
- Alexei Syumak, composer, teacher at
the Moscow State Conservatory, and supervisor of the music division at Praktika
Theatre
- Ilya Bachurin, Russian
film and television producer, co-founder of the Glavkino Film and Television Studio,
creative producer of the World Festival of Youth and Students in Sochi, and public
ambassador for the Year of the Volunteer in Russia (2018)
- Renat Davletgildeyev,
journalist on the Russian TV channel ‘Present Time’, media manager, and
specialist on the launch of the MusicAeterna digital platform
- Mikhail Vaisman, founder
of the Trinity Digital mobile development studio, one of the top ten developers
in Moscow. Over three years, Trinity released projects for Nestle, Nespresso,
Azbuka Vkusa, the ‘Julia Vysotskaya’s Recipes’ app, Chop-Chop, Airpano Virtual
Travel, and Find Face
- Arman Yakhin, CEO of
the Main Road Post visual effects studio whose team worked on the films Attraction, Goalkeeper of the Galaxy, Stalingrad,
and Wanted, and took part in
organizing the opening ceremony of the 2014 Winter Olympics in Sochi
- Igor Bugayenko,
director of the special projects department of the Federation of Computer
Sports of Russia
- Ilya Zalivukhin,
director of the Yauzaproekt town planning company, member of the Council for
Territorial Planning and Urban Development of the Russian Union of Architects,
member of the Public Chamber of the Moscow Region, and supervisor of the
‘Anatomy of a City. Moscow Agglomeration’ interdisciplinary study
In addition to the educational programme, Art Team also plans to hold the
Russian Contest of Creative Industries Projects. A panel of experts
selected 80 authors of projects from 36 regions of the Russian Federation who
will take part in a two-day educational intensive course in Moscow, and will
also have the opportunity to present their projects to potential investors at the
Russian Creativity Week Festival (https://russiancreativityweek.com/), which is scheduled to be held in Gorky Park on
11–13 September 2020. The authors of the top 20 projects will take part in a
contest for a grant from the Tavrida Youth Forum.
The Art Team project aims to seek out promising socially significant
projects in creative industries and create conditions for the professional
fulfilment of creative young people through training in managerial skills and
providing them with tools to launch creative projects with economic potential
on the market. You can learn more about the project and its events on the official Art Team website.
The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.
The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, helps foster social entrepreneurship and charitable initiatives.
Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5,000 people working in Russia and abroad.
The Foundation works alongside various UN departments and other international organizations, and is building multi-format cooperation with 180 economic partners, including industrialists’ and entrepreneurs’ unions, financial, trade, and business associations from 81 countries worldwide, and 186 Russian public organizations, federal and legislative agencies, and federal subjects.
The Roscongress Foundation has Telegram channels in Russian t.me/Roscongress, English – t.me/RoscongressDirect, Spanish – t.me/RoscongressEsp and Arabic t.me/RosCongressArabic. Official website and Information and Analytical System of the Roscongress Foundation:roscongress.org.