A socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Roscongress Foundation – a socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5000 people working in Russia and abroad. In addition, it works in close cooperation with 129 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 69 countries worldwide.

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News
20.10.2017

All Power to Social Media: WFYS Examined Crowdfunding Phenomenon

Speakers and guests of the panel discussion Crowdfunding Phenomenon tried to give advice to those wanting to raise funds for projects through crowdfunding and understand the essence of the modern public funding. This discussion was held on October 19th at the 19th World Festival of Youth and Students.

Speakers were the founder and CEO of one of the Spanish most famous crowdfunding platforms DeRev Roberto Esposito, the founder and communications director of the international charity project Health&Help Viktoria Valikova and Director General of WWF International Marco Lambertini.

The participants of the discussion noted that the Internet is central to modern crowdfunding.

“Today we can use the Internet to change the world. Social media is crucial. A social network account is a pre-requisite to take off on the crowdfunding platform”, said Roberto Esposito.

“New devices help to achieve goals faster”, supported him Marco Lambertini.

Victoria Valikova gave a specific example from experience. “Every doctor who comes to the Health&Help project vows to not only help everyone in need, but also to tell about their work on social media, posting three photos per day on Instagram”.

Speakers also talked about the risks. “With the advent of digital crowdfunding many people immediately think This is fake!”, Marco Lambertini noted. Therefore, everyone collecting funds should strive to minimize the risk of mistrust from potential donators.

Roberto Esposito advised to take seriously the strategy for promoting and presenting a project. It is too easy to destroy the reputation. It is extremely important to present the idea in the right light to your potential investors, - he said.

And Viktoria Valikova pointed out that in Russia the major risk of crowdfunding campaign launch is to remain unnoticed due to fierce competition. Her advice for this risk mitigation is to simply consult with those who have already launched a successful campaign.

In conclusion speakers offered the following take away crowdfunding advice:

Roberto Esposito

  • Focus on strategy.
  • Assign tasks (explain why a person should help you).
  • Use incentives.

Viktoria Valikova

  • Build a strong team.
  • Be creative.
  • Incite your helpers (use rewards).

Marco Lambertini

  • Materialize (use incentives).
  • Be honest.
  • Earn trust and keep it.
Соцсети в помощь: на ВФМС изучили «Феномен краудфандинга»