Speakers and guests of the panel discussion Crowdfunding Phenomenon tried to give advice to those wanting to raise funds for projects through crowdfunding and understand the essence of the modern public funding. This discussion was held on October 19th at the 19th World Festival of Youth and Students.
Speakers were the founder and CEO of one of the Spanish most famous crowdfunding platforms DeRev Roberto Esposito, the founder and communications director of the international charity project Health&Help Viktoria Valikova and Director General of WWF International Marco Lambertini.
The participants of the discussion noted that the Internet is central to modern crowdfunding.
“Today we can use the Internet to change the world. Social media is crucial. A social network account is a pre-requisite to take off on the crowdfunding platform”, said Roberto Esposito.
“New devices help to achieve goals faster”, supported him Marco Lambertini.
Victoria Valikova gave a specific example from experience. “Every doctor who comes to the Health&Help project vows to not only help everyone in need, but also to tell about their work on social media, posting three photos per day on Instagram”.
Speakers also talked about the risks. “With the advent of digital crowdfunding many people immediately think This is fake!”, Marco Lambertini noted. Therefore, everyone collecting funds should strive to minimize the risk of mistrust from potential donators.
Roberto Esposito advised to take seriously the strategy for promoting and presenting a project. It is too easy to destroy the reputation. It is extremely important to present the idea in the right light to your potential investors, - he said.
And Viktoria Valikova pointed out that in Russia the major risk of crowdfunding campaign launch is to remain unnoticed due to fierce competition. Her advice for this risk mitigation is to simply consult with those who have already launched a successful campaign.
In conclusion speakers offered the following take away crowdfunding advice: