On 18 December 2018, the Social Platform
of the Roscongress Foundation and the Civic Chamber of the Russian Federation
organized a discussion platform ‘Innosocium: From Idea to Implementation’ as
part of the Innosocium Nationwide Social Project Competition. The Competition
aims to draw students’ attention to public issues and ways to solve them.
Alexander Stuglev, CEO of the Roscongress Foundation, and Elena Marinina, Deputy CEO of the
Roscongress Foundation and Head of Social Programmes, opened the event.
“The Roscongress Foundation today is not
just an operator of forum events; we challenge ourselves to foster the
development of business and society through studying trends and topical issues
of the social and economic agenda in Russia and the world, promoting
significant projects and organizing a dialogue with the participation of world
business leaders, government officials, experts and media. In today’s world,
any successful business should be not only profitable, but also make a social
contribution, be socially conscious. We see that effective social
communications determine the well-being and sustainable development of
countries, and as Russia’s largest development institution, we must focus on
unlocking its potential. That is why the Centre for the Development of Social
Communications, a project of the Roscongress Foundation’s Social Platform,
launched the Innosocium Nationwide Social Project Competition,” said Alexander Stuglev, CEO of the
Roscongress Foundation.
Over three hundred students from leading
Russian universities: RANEPA, MGIMO, RGSU, HSE, MGPPU, attended the event. The
students asked questions, shared their ideas and participated in discussions.
“We were delighted to see so many young
people at our event who are ready to change the world, charge others with their
ideas and actively participate in social life. Student social projects
evaluated by an expert jury of the Competition, also confirm this. Today, all
innovations are born in the public realm, and our Competition is a great way to
demonstrate creative potential and personal involvement in social issues. I
hold that the future is what we do today, and it is of great importance that
the next generation is also involved in building better future,” said Elena Marinina, Deputy CEO and Head of
Social Programmes at the Roscongress Foundation.
Two panel discussions ‘Social
Communication: Current Development Trajectory’ and ‘Project Design as a Social
Responsibility Development Driver’ were held at the event.
The discussion was attended by Gor Nahapetyan, Co-founder of the
Friends Foundation, honorary professor of business practice at the Moscow
School of Management Skolkovo; Tina
Kandelaki, General Producer of Match TV channel; Vladimir Vainer, Director of the Gladway Foundation for Media and
Social Project Development, Creative Director of Advertising Research Centre
Grand Prix; Ekaterina Son, General Director
of Effie Awards Russia; Alexey
Goryachev, Senior Partner at RB Partners, Head of YPO Moscow, Ambassador B
Corp in Russia; Natalya Pochinok,
Rector of Russian State Social University; Elena
Kryuchkova, Chief Manager of the Norilsk Nickel Charitable Programs; Yelena Topoleva-Soldunova, Commission
Chair on the Development of Non-profit Sector and Support of socially Oriented
NPOs, Director of the autonomous non-profit organization ‘Agency of Social
Information’; Anna Shabarova, RCC
Vice-President for HR Policy and Social Responsibility; Ksenia Dmitrieva, Head of the Osobiy Vzglyad (Special View)
Programme, Art, Science, and Sport Charitable Foundation and Natalia Golub, Marketing Director of
the ‘Memory of Generations’ Charity Foundation.
Social communications have become an
integral part of modern society, so is it imperative to use the right tools for
their development.
“The Internet is full of glaring
meaningful and meaningless content. It is critical to teach young people to
utilise the main advantage of the network: instant access to all the knowledge
accumulated by humanity. Moreover, we must offer a ‘live’ alternative. The one
who unlocks the power of electronic communications and is free from a virtual
shell owns the game, the one who uses electronic communication as a useful
tool, the one who is ready to step out of the comfort zone into the reality of
today,” said Tina Kandelaki, General
Producer of Match TV.
The panel discussion speakers also
discussed communication from the professional standpoint, the development of
modern marketing and how a social agenda can work for the good of a brand to
pave the way to its business success.
“Social matters, social agendas today make
brands stand out. Thirty-eight per cent of people pay attention and ‘vote with
a rouble’ for those brands that resonate with their inner meanings. In today’s
world, people perceive brands as agents of influence, as something that is
truly capable of changing the world for the better. Therefore, when we dive
into the world of social advertising, we, among other things, think about
social communication, about what drives modern business, the brand and enables
us to gain more,” said Ekaterina Son, General
Director of Effie Awards Russia.
“Social communications, social projects
and social entrepreneurship, the changes that students generate with their
projects are already in great demand. I hold that the Innosocium Competition
will flourish, open up new platforms and will soon become an international
project,” said Natalya Pochinok,
Rector of Russian State Social University.
Social communications open doors for the
most exciting projects that attract not only young people but also experienced
professionals from various fields.
“First of all, it is the meaning, and it
is an opportunity to try oneself in different roles and the opportunity to show
one’s initiative and interest, the opportunity to grow, change and learn
continuously. I believe that social projects and social communications are the
most interesting in communications today,” Yelena
Topoleva-Soldunova, Commission Chair on the Development of Non-profit
Sector and Support of socially Oriented NPOs, Director of the autonomous non-profit
organization “Agency of Social Information”.
Artem Shilin, Assistant Professor of the
Department of Social Communication and Organization of Work with Youth at MGPPU
and Anna Kudrya, Assistant Chairman of the Commission of the Civil Chamber of
the Russian Federation on Charity, Civic Education and Social Responsibility,
moderated the sessions.
“One of the priorities in recent years is
the development of citizenship in young people, which allows them to affirm the
sense of nationhood and contributes to their self-fulfilment. The Innosocium
Nationwide Social Project Competition aims to draw the attention of students to
public issues and ways to solve them. Taking part in it, working on socially
significant projects, a student gets the opportunity to introduce new
initiatives and determine the trajectory of the future development of modern
society,” said Artem Shilin.
Nikita Kukushkin, Gogol Centre actor,
founder of the Dobro Box (Good Box) project, Golden Mask Award nominee for the
best male role and an award winner for the play ‘Otmorozki’ (Thugs) was a guest
at the event.
In February 2019, the Russian Investment
Forum will announce the finalists of the Innosocium Competition. The winners will
receive funding for the project and will present their ideas at SPEIF 2019 in
St. Petersburg.
The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.
The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, helps foster social entrepreneurship and charitable initiatives.
Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5,000 people working in Russia and abroad.
The Foundation works alongside various UN departments and other international organizations, and is building multi-format cooperation with 180 economic partners, including industrialists’ and entrepreneurs’ unions, financial, trade, and business associations from 81 countries worldwide, and 186 Russian public organizations, federal and legislative agencies, and federal subjects.
The Roscongress Foundation has Telegram channels in Russian t.me/Roscongress, English – t.me/RoscongressDirect, Spanish – t.me/RoscongressEsp and Arabic t.me/RosCongressArabic. Official website and Information and Analytical System of the Roscongress Foundation:roscongress.org.