Narodnye Khudozhestvennye Promysly group of companies (National arts and crafts, GK NKhP), a subsidiary of Sistema Public Joint Stock Financial Corporation, and the Roscongress Foundation (Foundation or Roscongress) signed a cooperation agreement aimed at promotion and marketing of national arts and crafts production. The parties are to join efforts to promote Russian culture, brands, companies, exporters and experts by creating a database, publishing industry catalogues, participating in Russian and international exhibitions, and holding other events aimed at promotion of Russian commercial and cultural brands, companies and exporters.
Earlier GK NKhP became general partner of Made in Russia national brand project that is being implemented with the support of the Roscongress Foundation to create tools to promote the arts and crafts industry.
«Today we have made another step towards the development of our cooperation with the Foundation. We plan to create a sales consolidation system for the arts and crafts industry, as well as develop and promote it which will strongly support producers at different levels. The amount of competences accumulated by the Foundation as the result of organizing and holding major conventions and exhibitions will perfectly complement our expertise and will allow to build centralized marketing channels as part of the partner network created by the Foundation,» explained Roman Prokopiev, CEO of GK NKhP.
«The Roscongress Foundation continues strengthening its role of non-financial development institution. We successfully search for initiatives and projects that can benefit from our competences. The Foundation has been actively participating in the development of the arts and crafts industry, buying production for its own needs and our partners. Also, we have our own projects aimed at promotion of these goods. In the partnership with GK NKhP we are implementing a project that is of importance for the whole industry, and we expect all participants to benefit from it,» said CEO of the Roscongress Foundation Alexander Stuglev.