On 28–30 November in Barcelona, the RUSSIA OPEN TO THE WORLD national booth was presented.
At IBTM World 2017, the booth’s sponsors, the National Convention Bureau Association, with the support of Russian Export Centre Group, presented tourism and event potential of Russian regions to the leaders of the MICE global community and professional buyers.
Petr Fradkov, head of the Russian Export Centre Group: “The joint Russian booth at IBTM is a unique opportunity to showcase the potential of our cities; it represents a new stage in international cooperation in the event industry. At the exhibition, Russian regions demonstrated their existing infrastructure and facilities for holding international tourism and business events; it will promote business in the regions and provide an additional development impetus.”
Starting on 28 November, the 14 participants in the RUSSIA OPEN TO THE WORLD booth, event industry professionals from Moscow, St. Petersburg, the republics of Tatarstan and Bashkortostan, the Krasnodar, Sverdlovsk, Tula and Kaliningrad Regions, held over 600 business meetings presenting a broad range of opportunities for business in Russian regions.
On the first day, the RUSSIA OPEN TO THE WORLD booth held presentations of event capacities of Moscow, St. Petersburg, Sochi, Ekaterinburg and Tula; other key events included a Russian Event Industry Development Trends: Ways of Cooperation roundtable attended by members of big Russian and foreign companies and MICE agencies.
“It is Bashkortostan Convention Bureau’s first time attending the international IBTM World exhibition and it is a unique experience for us. There is a famous adage about safety in numbers. Each Russian region is unique, but when we come together under the wing of the National Convention Bureau, we get maximum effect: we will be able to enter international markets and will present all the unique opportunities our country affords, Russia’s entire diversity. In future, we want our region to be promoted with Russia as a whole on the international market for people to know our region and talk about it. I thank the organizers for the opportunity to take part in the exhibition”, Nikolay Fadeyev, Director of Bashkortostan Convention Bureau, noted.
On the second day, at the ‘Road to the World Cup 2018’ presentation, the booth presented the tourism potential of the 11 cities hosting the 2018 FIFA World Cup. The participants described preparations for the event in Russian cities and presented special attendance terms for fans.
On IBTM’s final day, the guests of Russia’s booth signed a cooperation agreement between the R&C Research Company and Bashkortostan Convention Bureau and held a raffle for a free accommodation certificate at the Kazan Korston Club Hotel, offered courtesy of Tatarstan Convention Bureau and Korston.
Over the three days, more than 2,000 professionals of the international MICE industry visited Russia’s booth.
Commenting on the results achieved by Russia’s booth, Russian Presidential Adviser Anton Kobyakov emphasized the importance of using such tools for promoting Russian regions internationally.
“For the first time, the Russian Federation was presented at IBTM World, the event industry’s global expo, as a single booth. The national booth assembled under its wing key Russian companies and regions working in the event industry. Co-exhibitors demonstrated the capacities of their infrastructure, arousing considerable interest among organizers of international events, buyers, members of convention bureaux from around the world”, Anton Kobyakov said. “Each year, the world’s leading countries compete for the right to hold various important international events. With its unique nature, climate, culture, history and infrastructure capacities, Russia is a major competitor in this area.”
Rob Davidson, Managing Director at MICE Knowledge, said, “I was pleased to learn that Russia had launched its National Convention Bureau. This is what the country really needs today. Of course, you have convention bureaux in individual cities, but they need a single National Convention Bureau to put Russia on the international event industry map as a conference destination. The National Convention Bureau will create a strong brand for Russia, and organizers of meetings and incentive events looking for destinations will know about Russia and its broad range of opportunities. Russia is a large and extremely diverse country. We need such an agency as the National Convention Bureau in Russia to make organizers of international conferences and events aware of Russia as an attractive venue for future events. I think this is a very positive step forward, and I wish you success in your work.”