The Innosocium Foundation, the social platform of the Roscongress Foundation, has raised roughly RUB 70 million from major businesses to fight COVID-19 in Russia since the start of the #WereTogether campaign. The campaign has received support from such companies as Mars, Coca-Cola, Philip Morris International in Russia, Gazpromneft, Russian Post, Henkel, Amway, MTS, and the Cherkizovo Group.
«The Innosocium Foundation came up with an initiative to support medical professionals, volunteers, the elderly and people with reduced mobility during the COVID-19 pandemic. I am glad that a great number of companies responded to this initiative. This success is owed to the fact that during the past few years an entire social ecosystem appeared in this country. It unites the state, business, and various non-profit organizations. This experience of coordinating efforts is particularly useful today. When we act together, we will be able to overcome the negative consequences of the pandemic swiftly and efficiently,» said Anton Kobyakov, Advisor to the President of the Russian Federation.
Targeted aid is currently being provided to medical and social organizations, volunteer headquarters, and needy groups in various regions of Russia. The provision of personal protective equipment has been one of the top priorities. Such equipment has been provided to the National Medical Research Center for Endocrinology of the Russian Ministry of Health, which has been converted to treat coronavirus patients.
«We are grateful to all our partners for their quick and timely support. Any involvement and any contribution is extremely important. Today, people across the country, many of whom are in socially vulnerable situations, need help. I believe that the example of our partners will inspire others. By rallying around a common cause, we can make a tangible contribution to stabilizing the situation», said Elena Marinina, Deputy CEO of the Roscongress Foundation and Director for the Socio-Economic Agenda.
Protective overalls have been sent to nursing homes for senior citizens and people with disabilities, as well as to neuropsychiatric care facilities and orphanages in the Voronezh Region. Also, a large batch of hand sanitizers was sent to local social protection departments in the region.
Andrey Okunevsky, the director of the Voronezh Region Centre of Gerontology, expressed his deep gratitude to the Innosocium Foundation, citing the fact that personal protective equipment and disinfectants are crucial to the work of his institution given the difficult situation posed by the pandemic. Thanks to funding from the state as well as aid from sponsors, the centre now has sufficient quantities of such equipment to do its job.
Financial aid for the purchase of essential personal protective equipment has also been provided to the Childrens Hospice in St. Petersburg, where patients are isolated due to the pandemic. Seven nursing homes in Moscow and the Moscow Region will soon receive such equipment as well.
More than 4,200 protective screens have been purchased for volunteers at regional headquarters working as part of the #WereTogether campaign.
The Innosocium Foundation is also working hard to ease the burden on doctors and volunteers. The staff at nine hospitals in Moscow and the Moscow Region will receive skin moisturizers (creams, lotions, etc.), which are essential after spending hours working in protective suits.
Volunteers of the #WereTogether campaign have received over 1,600 fuel cards for their cars. In April, the Innosocium Foundation expanded the work of the hotline by adding a spiritual assistance. It served already more than 1,000 calls. Laptops, phones, and SIM cards have been purchased to support the work of the clergy.
In twelve Russian regions, from Moscow and St. Petersburg to Novosibirsk and Barnaul, volunteer staffs have been provided with soft drinks and football-themed souvenirs such as balls, windbreakers, and towels. Children at orphanages in the Voronezh Region will also receive similar souvenirs.
A thousand food packages will be provided to single mothers, mothers of large families, mothers of children with disabilities, and foster mothers in the Chelyabinsk and Voronezh Regions.
The Innosocium Foundation was also involved in helping 79 Russians return to Moscow from Venezuela after they were stranded due to the suspension of regular international flights as a result of the COVID-19 pandemic. They arrived on 10 May on a flight organized by GEROPHARM.
Several companies have been providing assistance on a regular basis. In particular, Mars, which has been a strategic partner of the Innosocium Foundation for several years and previously shipped 32 tonnes of essential goods to people in need in the Moscow, Voronezh, and Kaluga Regions, is expanding the geography of its aid. In addition, the company supplied over 16,000 BE-KIND™ bars to medical workers in Moscow, while the Mars company Royal Canin has launched a social dog walking project together with the Beethoven chain of pet stores and the #WalkTheDog volunteer movement.
«We believe that we can only help those who need it most right now through joint efforts: doctors, the real heroes of the battle against coronavirus, volunteers as well as the people who simply need our support and care today. We are certainly not going to rest on our laurels and naturally we are extremely pleased that more and more people and organizations are joining the #WereTogether campaign», said Elizaveta Aleksandrova, Corporate Affairs Director at Mars Wrigley in Russia.
«The #WereTogether campaign is a wonderful example of partnership and mutual assistance. Everyone wants to help both large corporations and small businesses. These are thousands of partner companies and hundreds of joint projects with NPOs. It is essential for us that each kopeck is used to help people», All-Russia Peoples Front Executive Committee Deputy Chairman Dmitry Polikanov said.
The #WereTogether campaign is being held in all regions of the country. Its call centre is open round the clock (telephone +7 (800) 200 3411). The call centre has received more than 2.5 million calls to date.
People can offer their help or become a volunteer by calling the hotline or visiting the мывместе2020.рф website.
The #WereTogether campaign was launched by the All-Russia Peoples Front with the support of the Roscongress Foundation, the Association of Volunteer Centres, All-Russian Public Movement of Medical Volunteers, the Constitution Volunteers, and Rostelecom PJSC.