The Agency for Strategic Initiatives and Roscongress Foundation signed an agreement on cooperation in advertising, branding, and information support for Russian exports on April 6, 2017.
The goal of the agreement is to join efforts to provide information support for goods and services produced in Russia as part of the implementation of the ‘Made in Russia’ national brand concept. The ‘Made in Russia’ project is being implemented with the government’s support and aims to promote and increase awareness about Russian exports, business, and culture on the domestic and foreign markets.
“We have long had partnership relations with the Foundation from conducting Russian and international forums. We highly appreciate that Roscongress Foundtation views us as experts and partners in the implementation of our initiatives. The ‘Made in Russia’ project is important for the agency and we are prepared to help in every way we can to promote the national brand and use our platform to attract new partners to this project. I am confident that we will see the first results of mutual cooperation this year”, ASI CEO Svetlana Chupsheva said.
For his part, Roscongress Foundation CEO Alexander Stuglev expressed hope that ASI will be able to include support for the ‘Made in Russia’ national brand by the government authorities in its criteria for assessing the effectiveness of the regions as part of the agreement.
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