A socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Roscongress Foundation – a socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5000 people working in Russia and abroad. In addition, it works in close cooperation with 126 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 69 countries worldwide.

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Research
01.03.2019

Russian Regions Event Potential Rating 2018

Russia is still in the process of creating its image on the international market as an attractive destination for significant events. The event potential rating, however, makes it possible to track annual changes affecting the development of the event market in the country’s regions. As previously, the analysis was conducted for five groups of indicators: the accessibility of event infrastructure, a regional promotional program, event industry policy, tourism appeal, transport accessibility. Weights for the indicators were adjusted to reflect their influence on a destination’s potential. The proposals of event market experts were also taken into account and a new factor was introduced: the transport accessibility of the city.

The three leaders of the rating remained unchanged. St. Petersburg finished in first place. In 2018, the city hosted a global event market landmark — the 85th UFI Global Congress, which brought together approximately 500 delegates from 54 countries. Second place went to Ekaterinburg. Despite the fact that the city will not be hosting EXPO 2025, the campaign to promote its application positively impacted both the international event image of Ekaterinburg and its investment attractiveness. Sochi came in third. Kazan strengthened its position, rising to fourth place, and Nizhny Novgorod was the newcomer rounding out the top five.

The activities of the Convention Bureau of the Republic of Bashkortostan led to Ufa’s climbing to the sixth spot in the rating. Kaliningrad and Murmansk joined the top ten for the first time. The authors note that all the cities making it into 2018’s top ten occupy an active position in terms of promotion in the foreign and Russian markets. Representatives of regional administrations as well as companies from the event and tourism sectors represent their regions at major specialized international and Russian events.

As for city rankings for 2014–2018, one can see but minor variation among the top five cities. Only in 2018 did Nizhny Novgorod oust Krasnodar from the top five. Kaliningrad experienced the top ten’s most significant growth, rising from twentieth to eighth place. A key factor here was the 2018 World Cup as well as the fact that the city has been actively engaged in promoting its potential to Russian and foreign audiences. Vladivostok’s position was weakened due to a smaller number of event sites in comparison to the above-mentioned cities.


Analytics on the topic