KPMGs research focuses on online shopping, outlines the current trends and provides some advices to the companies that are looking for the new solutions.
Nowadays, the purchase of goods and services is gradually moving into the online space. Traditional ways of trading are giving way to new ones, online stores are competing for customers. The COVID-19 pandemic has strengthened the position of online suppliers. There are several trends that companies have to take into account, among them: a decrease of consumption, awareness of new technologies. If the organization is planning to operate in effective way in the new world, it should increase investment in digital technologies and compete for customer confidence.