A socially oriented non-financial development institution and a major organizer of international conventions; exhibitions; and business, public, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of international conventions; exhibitions; and business, public, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5000 people working in Russia and abroad. In addition, it works in close cooperation with 132 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 70 countries worldwide.

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Research
13.02.2018

Foreign Tourists in Russia. Preferences of Active Travelers from China, Japan, South Korea, Great Britain and Germany

In many countries, for example, in China, the interest in traveling to Russia is growing: the demand for trips to Russia in 2017 is much higher than in previous years. According to Rostourism, the number of travelers in the first quarter of 2017 increased by 32% compared to 2016.

According to EY, Russia has a good chance to attract travelers both to major cities and to unique beauty resorts and natural areas, primarily to the Far East.
It is necessary not only to develop the transport infrastructure and facilities to receipt guests, but also ensure accessibility of Russian cities for navigation and communication, and also to increase the security and level of technological solutions. Certainly, along with the Made in Russia bran it is necessary to promote the «travel to Russia» brand in countries with a high tourism potential.

Moreover, now it is possible not only due to large-scale media campaigns, but also to popular resources in these countries. For example, in China, 37% of respondents participated in our survey receive information about tourism opportunities via mobile applications. These are the opportunities that we could not even imagine before. The most important thing is that Russia has something to offer in this highly competitive international tourism market. In 2018, Russia will host the FIFA World Cup, a vivid global sports event, which has a high potential in attracting travelers from abroad.

This survey carried out by EY will significantly improve the effectiveness of Russia’s marketing activities in overseas markets and implement opening opportunities for attracting visitors to our country from abroad and increasing the export of tourist services in the interests of our country and citizens.


Source
EY
Release date
06.09.2017
Analytics on the topic