The study by KPMG is focused on how leaders and businesses are reinventing themselves to adapt to the new reality of a rapidly digitalizing post-COVID world. According to KPMG, the motto for the future must be: «Connected. Powered. Trusted».
The Roscongress Foundation presents the salient points of the publication accompanied by fragments of broadcasts of relevant panel discussions from the business programme of international events held by the Roscongress Foundation.
To succeed in the new reality, leaders must rebuild their business around the customers to create a borderless organization, where people, data and technology interact for new levels of productivity and value creation.
Todays customers are better informed and more demanding than ever before. Markets, meanwhile, are unstable with continuing disruption and upstart challenges to the accepted order. Sustainable growth in a digital world depends on a new order of customer-centricity. Processes are aligned across all functions. And technology, talent and external partners work togetherare "connected«to meet customers, effectively and profitably.
In this new reality, every element is focused on delivering the intentional customer experience, nothing is wasted and new sources of value are dragged to the surface. Deep insights support the decision-making that shapes disruptive innovation. Advances in technology align customer and employee experiences, combining automation with human judgement, machine learning and empathy. And every investment is calibrated to deliver the right customer experience, profitably.
For a smarter, faster path to nimble, scalable business functions and the right operating model, leaders must harness the latest technologies, leading business practices and tested solutions.
When a company decides to become agile, efficient and future-ready, the big question is how to step beyond legacy and convention in order to transform business functions. KPMG research shows that while 96 percent of companies are focused on transformation, 83 percent of executives are not confident their businesses can build and manage a new operating model.
The answer is to use the power of cloud computing. Being «powered» by this technology can help break down barriers, increase agility and deliver step changes in performance and efficiency. This is not about recreating legacy systems on someone elses servers. Cloud is a foundational technology that supports other breakthrough capabilities, from predictive analytics to artificial intelligence and machine learning. The path to a digital operating model is attainable.
Leaders must embed a balanced approach to risk and regulation into their transformation journey, securing the stakeholder confidence that enables responsible growth, bold innovation and high performance.
When a company earns and deserves the trust of all its stakeholders, it creates a solid platform for responsible growth, confident decision-making, bolder innovation and sustainable advances in performance efficiency. Companies are in a volatile world where the threats are multiplying and interacting in complex ways. Digital cause-and-effect means that one bad thing invariably leads to another. To mitigate these risks, it is essential to become and stay «trusted».
For more information on how people, businesses, and societies are changing to adapt to new economic realities of a rapidly digitalizing post-COVID world, see the COVID-19, Digitalization, and Economic progress sections of the Roscongress Information and Analytical System.