RussianChinese relations have reached a new level. New points of growth are being noted, including trade in agricultural produce, cross-border electronic trade, small and medium-sized businesses, cooperation in the financial and high-tech sectors, and collaboration on projects in the Russian Far East and the Arctic. This is a promising area that is set to be actively developed. Restrictive factors are also at play, however, and not least with respect to the positioning and promotion of export goods and services. One of these factors is a lack of readiness among target markets (including both businesses and end consumers), due to the lack of a clearly formed image of Russia and China as producers of high-quality and competitive goods and insufficient knowledge and trust, both on the part of consumers in both countries and on the part of business (local partners, distributors, financial institutions, etc.). Another is the absence in Russia and China of a unified, authoritative expert platform for creating a knowledge base with regard to the particulars of communications and marketing in both countries; insufficient exchange of both positive and negative experience; an incompletely formed market for highly-qualified specialists in the fields of promotion and positioning; and difficulties in intercultural communication. What are the models, opportunities, specific features, and risks of entering the Russian and Chinese markets? How is the image of Russia and China formed in the minds of export market consumers? What are the key trends in communications (PR, GR, digital marketing) in the Chinese and Russian export markets? What is the best way to promote a brand in Russia and China in the era of digitalization: the special features of promotion on social media; bloggers as a key sales channel; digital marketing, e-commerce, m-commerce?