A great deal of attention is currently being paid to the creation of a social infrastructure, support for social non-profit organizations and projects with social impact, and the role the voluntary sector, volunteering, and corporate social responsibility might play in tackling social issues. Against this background, issues relating to the development of human capital, whether that means fostering a culture of social engagement or providing professional training for specialists with the competencies and skills required to drive social progress, are somewhat neglected. Tackling this important challenge is particularly relevant to the post-Soviet education model, which has focused attention on students individual achievements and competitiveness, leading to a gap between the personal and community aspects of young peoples development. How can Russian universities overcome this gap in order to systematically develop socially-oriented education in Russia? What kind of educational programmes and practices are needed to shape a new socially-responsible generation, from those working in social services, non-profit employees, social entrepreneurs, and social communications professionals those who have chosen the field as their profession to businesspeople, government employees, and representatives from all parts of our society? What role can be played by the state, non-profits, and businesses in all this?