Today, aesthetic medicine aims not only to improve peoples appearances, but also to take a comprehensive approach to overall health issues, while helping people to be self-confident, young, and beautiful. Today, the main objective of anti-ageing medicine is to increase life expectancy and enhance quality of life by preserving the bodys functional capabilities as much as possible. It is not simply a matter of correcting external signs of ageing, but also of solving internal problems. Good health, high stress tolerance, performance ability, visual appeal, and freshness these are the aspects on which people spend considerable resources. Utilizing high technology to create a beautiful image has accelerated the pace at which people search for and apply the latest scientific developments and technologies. In terms of investing in beauty, how can we find the golden mean in applying the technology of aesthetic medicine? What modern medical therapies are contributing to the maximum restoration of a persons features? What international experience can be applied in this industry? What are the most popular myths in the beauty industry?