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31 May 2019

The Fine ‘First Line‘

In Russia, as in the West, it is fashionable to be young and healthy. Today, wealthy Russians do not have to go abroad to achieve this.

Yet, in the West, it’s the same situation — the local middle and upper-middle classes prefer treatment abroad. When choosing a destination for treatment, they not only look at the price and the availability of highly trained specialists and equipment, but also the comfort of the accommodation conditions. And nowadays, not only Russians but foreigners as well are increasingly finding similar conditions in Russia.

According to the Russian Medical Tourism Association (RMTA), 110,000 foreign citizens visited Russia for such purposes last year. The World Tourism Organization says Russia is the fifth most attractive country in the world in terms of medical tourism.

One of the projects that granted Russia this status is the First Line Health Care Resort, which opened this year.

An area of 4.5 hectares on the shores of the Gulf of Finland: white Baltic sand, pines, wind, sun, and silence. The ‘PreventAge’ concept of the First Line Health Care Resort combines innovative medicine with comfortable relaxation and premium service and offers each guest a personalized approach. And these aren’t just words: multi-stage diagnostics are used to level out the risks of diseases, create a comprehensive health programme that aims to prevent diseases from developing, and come up with an individual plan for nutrition, physical exercise, and so on.

On the very first day, each guest is visited by a personal physician, who, after an hour and a half of conversation and diagnostic tests, determines what needs to be done and how to help the guest. Fortunately, everything needed for this is on hand — 160 highly trained specialists and more than 100 pieces of the latest diagnostic and therapeutic equipment for comprehensive diagnostics, treatment, recovery, and rejuvenation.

And we haven’t even mentioned the resort has living conditions of a fivestar hotel! Each guest has a spa, signature dietetic dishes, a gym, a beauty salon, a herbal bar, an eco-pharmacy, and much more at his or her disposal, which is an integral part of the premium resort. And it’s all just 60 km from downtown St. Petersburg.

Maria Grudina, the visionary of the First Line project, makes no secret of her ambitious plans to increase the life expectancy of her guests to 90–100 years while maintaining a high quality of life at this age. And this isn’t something out of a fantasy world: according to the latest research, the optimal human life span is 120 years. Moreover, genes only predetermine 20% of this lifespan, while access to high-quality medicine and a person’s lifestyle are responsible for the remaining 80%.


Maria Grudina, ideologist for the First Line project

An integrated approach is what makes the First Line resort unique. The resort subscribes to the ‘Four P method’: Prediction (predicting the onset of diseases), Prevention (a set of methods and measures for recovery), Personalization (preparation of a recovery plan based on a person’s individual characteristics), and, finally, Participation (engaging in a healthy lifestyle — balancing physical activity, selecting the right vitamins, minerals, and nutrients, and adjustments to sleep and nutrition patterns).

For example, you may be prescribed fasting in different intervals, which triggers autophagy — a mechanism of cell regeneration in which cells get rid of defective proteins. It’s not just a diet, but an anti-ageing technique that is highly popular in the West today. It includes genetic testing methods, the subsequent interpretation of the results by a council of physicians, and even genome correction.

Cosmetology is also a part of treatment: the compilation of a skin report, treatment with fibroblasts, and all the latest achievements in face and body aesthetics correction. First Line cosmetologists work in conjunction with other specialists, so that all the procedures are selected in a comprehensive manner with the aim of not only improving appearance, but also correcting processes in the body that affect aesthetics (hormonal status, gastrointestinal status, etc.).

There are five main programmes: Detox, De-stress, Biohacking, Wellness, and Beauty Genome. Each includes a specialized check-up with a council of physicians, which results in the preparation of a unique ‘health passport’ with a personal recovery plan, medical and beauty procedures, nutrient intake, and dietetic nutrition based on a VIP programme developed by the restaurant’s chef.

Guests are provided with personal ‘health books’ that contain recommendations from doctors, cosmetologists, and trainers. Few foreign resort clinics can boast of such a luxury service! But the developers of the Russian concept firmly believe that it isn’t as important to diagnose and correct the health and well-being of their guests as it is to change their way of life in order to continue what they started at First Line as they move forward. And then there will be long-term results.

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